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What will your customers look like in 2020?

What do your customers look like today? Have you considered what they might look like in 2020? To connect with a new generation of shoppers, retailers must first understand them. RYAN ESTIS reports.

Your customers are changing. Millennials are having an increasing influence on buying decisions at work and in the home.

Millennials are loosely defined as anyone born between 1980 and 2000, so they include teenagers and adults in their 20s and early 3...

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