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Your retail statistics are hiding the truth

The retail industry is a master of using statistics to show that things are going well but statistics can only plaster over so many cracks. GRAHAM JONES reports.

The retail industry is fond of statistics. ‘Same-store’ sales are up; growth has risen ‘year on year’; consumers spent more this month than last month. Yet statistics can be misleading. Retailers know this and love quoting stat...

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