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Jewellery lessons learned from e-commerce

Most jewellers long for the days when they didn’t have to compete with internet or online retailers, but they aren’t going away. FRANCESCA NICASIO explains why it’s better to learn from digital competitors.

It’s not uncommon for bricks-and-mortar businesses to view online retailers as rivals gobbling up market share and taking customers away from traditional stores. A healthier outlook is to study online competitors, to learn from them and turn tho...

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