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Turn your pesky jewellery returns into rewards

Product returns are never fun for retailers so wouldn’t it be nice to learn how capitalise upon them or even avoid returns from happening in the first place?

Jeweller’s July issue looks at the best strategies to prevent customers from buying the wrong items, saving consumers and retailers from unnecessary time and costs. What’s more, the article also investigates ways in which jewellers can transform any returns that do take place into more sales opportunities.

Everyone knows consumers love a brand story but how can retailers convey a cohesive message for the store’s overall brand as well as the branded jewellery ranges that they carry? Our July issue – which has now been mailed – seeks to answer this question. It also explores the current techniques branded jewellery suppliers are using to ensure retailers benefit from brand awareness and consumer loyalty.

BaselWorld is over for another year but excitement in the local industry has only just begun. We reveal the latest releases about to hit Australian shores. 

There’s a whole lot more in Australia and New Zealand’s #1 jewellery industry magazine, including plenty of useful advice that could help to improve sales and profitability. See below for more details.

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JEWELLER'S  JULY ISSUE

FEATURES


BALANCING ACT: BRANDED JEWELLERY AND YOUR STORE
Consumers love a brand story but how can retailers convey a cohesive message for the store’s overall brand as well as the branded jewellery ranges that they carry? ANGELA TUFVESSON investigates. Read more.

 


 

HOW TO GAIN A BRANDED JEWELLERY EDGE
Branded jewellery suppliers are working hard to secure retail support. EMILY MOBBS reports on the current techniques used to ensure retailers benefit from brand awareness and customer loyalty. Read more.   

 

 


WATCH SUPPLY POLICIES DAMAGE ‘SWISS MADE’
Optimism may have reigned at BaselWorld 2016 but MARTIN FOSTER says the troubling market conditions of the Swiss watch industry can no longer be ignored. Read more.

 

 


BASELWORLD 2016 PULLS OUT ALL THE WATCH STOPS
The latest watches from BaselWorld are making their way to Australia. COLEBY NICHOLSON and EMILY MOBBS report on the releases expected to win over the local industry. Read more.

Business Features


PRODUCT RETURNS: TURN PROBLEM INTO POSSIBILITY
Dealing with customers who return their purchases isn’t fun for retailers; however, when handled properly, they can minimise returns or even capitalise upon them. FRANCESCA NICASIO reports. Read more.

 

 


USE STOCK TO BUST BARRIERS AND ENGAGE MORE CUSTOMERS
The best way to break down any barriers that exist between sales staff and shoppers is to use product. After all, as BOB PHIBBS says, product is why consumers are in your store to begin with. Read more.

 

 


BRAND SUCCESS IS MORE THAN A FLASHY LOGO
Building a brand involves so much more than selecting a name, catchy tagline and colour scheme. SUE COCKBURN reports this is especially true when it comes to retailers where consumer trust is everything. Read more.

 

 


THINKING BIG? YOUR SMALL BUSINESS DOESN'T NEED TO
Everyone thinks the premise of retail is the need to generate growth but what if growth isn’t that important after all? KARYN GREENSTREET explains why thinking big is no guarantee of success. Read more.

 


 

HERE TO HELP: HOW SOCIAL MEDIA IS CHANGING CUSTOMER SERVICE
Customers want service and they want it now. HARSH AJMERA discusses how the digital age is forcing retailers to review customer service practices and why responding quickly and accordingly is more important than ever. Read more.

THE MONTHLY REGULARS


SOAPBOX: DOES CUSTOMER LOYALTY EVEN EXIST?
Newsflash: loyalty does exist, states CATHERINE PEVY-TREWARTHA. Read more.

 


 

MY BENCH: JAMES TYLER
While their artisan skills and creations are often awe-inspiring, bench jewellers are generally hidden away in the backrooms creating fine jewellery... that is until now. Read more.

 

 


HOW TO DEVELOP A GEMSTONE REPAIR PLAN
Jewellers are often required to repair pieces that are essentially of unknown quality, making a thorough investigation and plan prior to commencement of work paramount. IAN DUN reports. Read more.


READ IT ALL IN JEWELLER'S JULY ISSUE. OUT NOW!
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