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Cheap vs frugal: do you know the difference?

The pressure to discount is a common conundrum for jewellers but what if price wars could be avoided simply by recognising the difference between a ‘cheap’ customer and a ‘frugal’ customer?

Jeweller’s August issue features a story that not only outlines the difference between cheap consumers and frugal consumers but also ways to deal with each customer type in order to boost sales. It’s a particularly important topic in the current economic climate where most people are looking to save money.

Speaking of cost efficiency, this month’s issue, which has now been mailed, also looks at how retailers can increase revenue on the sales floor for a just a few dollars.

Are you abreast of the latest 3D printing developments and their impact on the jewellery industry? Our 3D printing report reveals all.

Keep up with the hottest trends and demands in the competitive men’s watch market, and learn how to capitalise on the ever-trusty earring category – this sector is experiencing a revival and receiving much attention on the international fashion runways and mainstream media.

There’s a whole lot more in Australia and New Zealand’s #1 jewellery industry magazine, including plenty of useful advice that could help to improve sales and profitability. See below for more details.

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JEWELLER'S  AUGUST ISSUE

FEATURES


DROPS OF DRAMA: EARRINGS ARE SO HOT RIGHT NOW
It has been a reliable jewellery category for years but GEORGIA WESTGARTH discovers why earrings of all styles and dimensions are currently experiencing a fashion moment. Read more.

 

 


EXPOSING THE LATEST IN JEWELLERY 3D PRINTING
Cheaper and faster than ever before, 3D printers are now within reach of the independent jeweller. EMILY MOBBS investigates the latest developments and how the industry may be affected by the technology's proliferation. Read more.

 

 


AUSSIE 3D PRINTING BUSINESS FLYING UNDER THE RADAR
Its origins may not be well known but Australian 3D printing business Asiga is making waves both locally and internationally. EMILY MOBBS reports. Read more.   

 

 


MEN'S WATCHES: CATCH UP ON NEW TRENDS AND DEMANDS 
The relationship between a man and his watch is as strong as ever. EMILY MOBBS investigates how retailers can appease current demands in this oh so competitive market. Read more.

 

 


RESTOCKING YOUR JEWELLERY STORE? READ THIS FIRST
Purchasing stock is an ongoing task; however, the question most store owners don’t ask themselves is whether they are ready to buy. DAVID BROWN says it’s worth brushing up on buying basics. Read more.

 

 


HOW TO DEAL WITH CHEAP AND FRUGAL CUSTOMERS
Do you know the difference between a ‘cheap’ customer and a ‘frugal’ customer? SUE BARRETT says jewellers can avoid price wars simply by recognising the distinction. Read more.

Business Features


INCREASE SALES FOR VIRTUALLY NO ADDED EXPENSE 
The secret to boosting sales is not always unlocked by increasing marketing expenditure. Instead, DAVID GELLER recommends turning to a tried and tested selling technique like ‘turning over’ customers. Read more.

 

 


ARE YOUR CUSTOMERS HESITATING BEFORE BUYING?
Objections are a natural part of the sales process and staff who know how to recognise them have a greater chance of turning them into sales. THOMAS YOUNG offers tips for managing hesitationsRead more.

 

 


ALWAYS WORRYING? HERE'S FOUR TIPS TO TACKLE WORKPLACE ANXIETY
Stress can affect creativity and productivity not only for the recipient but for other staff members also. AMYK HUTCHENS presents four tips for reducing anxiety. Read more.

 

 


EASY AS GEN X,Y, Z: HOW TO MARKET JEWELLERY TO ALL GENERATIONS
No two consumers are alike and, as such, MEGAN BREINIG states that a one-size-fits-all marketing approach is just not going to cut it. Read more.

 

 


LURKER ALERT: TURNING ONLINE 'LURKERS' INTO CUSTOMERS
Social media can sometimes feel like a one-way conversation. KARYN GREENSTREET discusses how to encourage commentary in order to boost engagement and ultimately sales. Read more.

THE MONTHLY REGULARS


SOAPBOX: CLAW BACK SALES WITH CUSTOMER TRACKING
JUDY CAMERON urges jewellers to embrace customer tracking. Read more.

 

 

 


MY BENCH: FRANK ATHANASOPOULOS
While their artisan skills and creations are often awe-inspiring, bench jewellers are generally hidden away in the backrooms creating fine jewellery... that is until now. Read more.

 

 


UNDERSTANDING GEMSTONE WEAR AND TEAR
It may seem elementary but knowledge of correct gemstone treatment is essential for new retail staff. IAN DUN discusses types of gemstone damage and how to avoid them. Read more.


READ IT ALL IN JEWELLER'S AUGUST ISSUE. OUT NOW!
Did you need full access to read all the stories?
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content in Jeweller's Business Library.

 

 











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