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Articles from COMPUTER SYSTEMS / SOFTWARE (23 Articles)











Customers browse at a Telstra store. Image courtesy: Retail Doctor Group
Customers browse at a Telstra store. Image courtesy: Retail Doctor Group

Need some retail tech inspiration? Click here

Retail Doctor Group marketing and global retail insights manager VIKKI WESTON outlines how three savvy Aussie retailers are using technology to improve business and strengthen customer relationships.
Mimco
Vikki Weston, Retail Doctor Group marketing and global retail insights manager
Vikki Weston, Retail Doctor Group marketing and global retail insights manager

Mimco is a great example of the importance of using software and digital technology to create a powerful retail ‘ecosystem’. Many retailers use social media to create a sense of community and build brand awareness but Mimco’s digital ‘touch table’ – similar to a giant tablet – enables the fashion accessories retailer to bring its social networks seamlessly into the store and influence customers’ purchases. When a customer places a product onto the touch table, the 2D barcode on the product activates the table to show the latest Instagram and other social media posts featuring that product.

Telstra

The Telstra ‘tap and take’ card illustrates how ‘savvy’ store software can be used for a more efficient and seamless multi-channel customer journey whilst also providing valuable consumer insights. The ‘tap and take’ card allows a customer to explore product options in-store and save those options to a digital credit card. Consumers can then enter the code from the card into their mobile phone or computer, which will bring up their options so they can continue research from the comfort of their home.

Sneakerboy

Luxury sneaker and streetwear retailer Sneakerboy is a good example of using technology and investing in software to ensure transparency across inventory systems – online and offline. While a customer can explore and be educated on the product in store, there is no physical POS desk or stock held in store.

Instead purchases are made on either a staff member’s mobile phone, the customer’s phone or a store tablet.

Bonus tips for jewellers:

1. Why not provide customers with access to in-store WiFi and encourage them to connect with your business and brands over social media during their visit?

2. Click-and-collect is a fairly simple and accessible solution for retailers looking to take their first step to utilising technology and software to become a more efficient, customer centric and profitable retail business.

 

See inside

Sneakerboy. Image courtesy: Retail Doctor Group
Sneakerboy. Image courtesy: Retail Doctor Group
Mimco. Image courtesy: Retail Doctor Group
Mimco. Image courtesy: Retail Doctor Group

Sneakerboy. Image courtesy: Retail Doctor Group
Sneakerboy. Image courtesy: Retail Doctor Group
Mimco. Image courtesy: Retail Doctor Group
Mimco. Image courtesy: Retail Doctor Group

Welcome to the POS evolution »











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Saturday, 24 August, 2019 11:36pm
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