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Articles from EDUCATION / TRAINING (184 Articles)

A positive experience should be a business-wide mandate
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Forget the price and make buying positive

Forget price. Creating a positive buying experience is the best way to not only keep customers
coming back for more but also attract new business. SUE BARRETT reports.

To attract new customers, jewellers need to create a positive buying experience that invites them into the store and promotes word-of-mouth referrals. This experience usually involves a combination of marketing activities and a salesperson in the firs...

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Saturday, 14 December, 2019 06:39pm
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