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Don’t discount the customer experience

What are the odds that discounting will lead to a positive customer experience? DALE FURTWENGLER encounters and reacts to common discounting scenarios to illustrate the impact of various approaches.

There’s more than one way to discount and more than one reaction that customers can have to such behaviour. Take a look at the following discounting scenarios and how I reacted to each one.

One-time-purchase discounts

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Wednesday, 18 September, 2019 12:52am
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