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Don’t have a referral team? Here’s why you should

Retailers who believe that generating referrals is as easy as turning up to networking events, doing a good job with customers or joining referral groups are leaving money on the table. MICHAEL GRIFFITHS reports.

There are many things that need to be done to generate referrals but the biggest impact and best results come when businesses create their own referral teams.

A referral team is a group of people that help to generate new business. They should be seen...

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