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Think hard before cutting resources
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Don’t become invisible when cutting costs

Cutting resources might seem like a good idea when looking to shave costs but BARRY URQUHART reports businesses must be aware that such action can damage their market visibility and hurt their sales.

Loud, consistent, differentiating and focused – each attribute is an essential element of marketing, which is needed to establish and maintain a presence in today’s challenging retail environment. Sadly, the practice of constraining budget...

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Friday, 19 April, 2019 01:20am
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