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Navigating traditional retail and the savvy consumer

The need to continually improve the customer experience raises challenges a-plenty for retailers, and ELIZABETH BOYD believes there has been a major shift in customer behaviour.

There is no doubt that one of the fastest changing components of the industry is the customer piece – up until about five years ago, retailers couldn’t stop talking about customer service; four years ago, they shifted to customer experienc...

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Friday, 22 November, 2019 09:57pm
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