Nina's Jewellery
Nina's Jewellery
Nina's Jewellery
Goto your account
Search Stories by: 

Tips on Selling

5 hot tips to succeed in retail sales

The sales industry is filled with people who never reach their true potential, because they fail to look for new horizons. DOUG DVORAK discusses how sales professionals can take their game to the next level.

Successful sales professionals sometimes lose sight of the fact that there is always room for improvement. Those sales professionals who take the extra step and push themselves to the limit are known as the top one per cent – they have found smart ways to succeed in sales by creatively thinking outside of the box and working hard for results.

Top performers in the sales industry aren’t just the ones bringing in the most revenue for their businesses; they are the ones setting the standards for everybody else. These top sales professionals are always hungry for more opportunities to succeed.

To reach the top of the ladder, sales professionals must embrace the idea of becoming trendsetters. Success is a lifestyle, not a destination.

"Learn how to brand your jewellery store effectively-incorporate your brand into every facet of your business so that customers learn to recognise you"

If you follow the footsteps of others, you can reach a certain level of success; however, in this competitive business world it takes more than that to reach the highest level.

Following the safe path will not always take you to the top of the game.

Trends in business are always changing, and the ones who are willing to innovate and adapt to the ever-changing landscape will separate themselves from the pack.

To find out how your business can set trends instead of following them, here are some smart ways to succeed in today’s complex and competitive world.

1. Make time for creativity

It’s hard to be creative when you don’t make enough time for yourself to let the good ideas flow freely.

Be patient with the process and learn to play around with new ways of doing things.

Don’t judge yourself too hard when you are brainstorming; trendsetters in business are willing to think outside of the box and are patient enough to let new ideas grow.

The right work ethic, and the willingness to explore new ways to tackle a problem will set you apart from the rest.

2. Study the current trends

You need to know the rules in order to break them. Learn what trends dominate the market and think of new ideas to change the way things are done. Read about the latest jewellery industry news, styles and trends; learn as much as possible from the success and failures of competitors; attend webinars and conventions.

Trendsetters are always two steps ahead of the competition because they stay informed and can anticipate moves in the game.

3. Learn how customers think

Listen to your customer base and understand what works and what doesn’t.

Knowing this will help you generate new ideas. Figure out what they need and capitalise on it effectively.

Understand what customers are saying, and have an honest dialogue with what they have to say about your store.

Learning from customers will help you to innovate and think clearly about what really needs to be done to improve your business.

4. Establish your brand

Separate yourself from competitors by learning how to brand your jewellery store effectively and often. Incorporate your brand into every facet of your business so that customers learn to recognise you. Learn your strengths and emphasise them.

Establish a good reputation with your customers by developing valuable content.

Valuable content is not an advertisement; valuable content helps to solve a problem, answer a question or address a burning issue for the reader.

5. Build a great team

Strive to build a strong foundation by hiring innovative people who will go to bat whenever needed.

Treat your team with respect and motivate them to keep up with new ideas. Inspire your team by holding brainstorming sessions where they can bounce ideas off each other and fully benefit from open lines of communication with each other.

You’re only as strong as your weakest link, so it’s important that everyone is on the same page and running like clockwork.

Succeeding in sales today requires that you think outside the box, work like hell and call on a large pool of ideas for inspiration.

Salespeople need to be creative, suit up and show up on time every day.

The top one per cent of professionals forge their own path by exploring new ways to innovate and expand. Learn to stay motivated and hungry by executing goals in a timely and professional manner.

Doug Dvorak

Doug Dvorak is CEO of DMG International, delivering motivational management workshops. Learn more:

SAMS Group Australia

Read current issue

login to my account
Username: Password:
Expertise Events
Rapid Casting
Jeweller Magazine
© 2024 Befindan Media