Sell more jewellery with more personality

Anyone can sell on price however, it’s another thing entirely to sell with personality and passion. Sales expert MARK HUNTER urges staff to use their confidence and personality to captivate customers.

Anyone can sell if the price is cheap enough or if the item being sold is truly indispensible; however, in the case of jewellery, neither of these conditions are usually part of the scenario. The difficulty of selling luxury items is compounded by the...

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