Floral gardens to rainbows: 26 inspirations for multi-piercings

7.0 k views | Posted February 21, 2020 | By Riza Ortiz & Arabella Roden

Jewellery offers consumers endless options for creative self-expression as well as affordable luxury items. The trend for ‘multi-piercing’ – wearing small earrings across multiple piercings on each ear – reflects both these factors. Find out how embracing multi-piercing can help boost jewellery sales.

Changing consumer habits and purchasing patterns are often based on the changing economy.

In tough times, consumers don't stop spending entirely; they simply change the way they spend, and smart businesses can leverage these changing trends by evolving to meet consumers' needs.

[HOT TIP] Pierce more holes in your earring stand to display multi-piercings and place it prominently in your window

In the case of multi-piercing trends, retailers can bundle stock and have an attractive selection of diamond or gemstone studs for customers to mix and match. Miniature chains, hoops and huggies can all be part of the vast array of jewellery you offer to your customers.

Attractive designs and affordable price points for smaller pieces can equate to multiple purchases and repeat sales.

Revisit your existing stock with new eyes

Are you inspired to start creating a multi-piercing display right now? The good news is that oftentimes you will already have the necessary stock in hand.

Reassess your offering of studs and hoops to see if you can re-merchandise them as part of a larger selection for clients to mix and match.

Create themes – for example, the colour green or a star constellation – and offer creative solutions that resonate with your customer’s personality and style. Ensure your window merchandising reflects this offering.

Pierce more holes in your earring stand to display multi-piercings and place it prominently in your window so that customers know that you specialise in offering creative designs.
Asymmetric earrings are also a big trend, so rethink the way you display your stock!

Revisit your stock with new eyes and have fun helping customers express their individual style.

Feeling inspired? See examples below to see how other jewellery brands have put together their multi-piercing offering.