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A digital version of Watches & Wonders Geneva, including product launches, watch industry discussions and demonstrations, has been announced.
A digital version of Watches & Wonders Geneva, including product launches, watch industry discussions and demonstrations, has been announced.

Watches & Wonders Geneva to launch online event

Following the cancellation of the Watches & Wonders Geneva show, organiser the Fondation de la Haute Horlogerie (FHH) has announced a digital event will take its place, beginning on Saturday 25 April at 12pm Swiss time.

Users will be able to live stream product launch presentations through the Watches & Wonders website, with executives from brands including Baume & Mercier, Jaeger-LeCoultre, Panerai, Ulysse Nardin, and Vacheron Constantin showcasing new models and collections.

Fabienne Lupo, Fondation de la Haute Horlogerie
Fabienne Lupo, Fondation de la Haute Horlogerie
"This dynamic new platform will allow watch lovers everywhere to discover exciting new products, engage in enriching experiences and connect directly with our participating brands in one place"
Fabienne Lupo, Fondation de la Haute Horlogerie

The clips will then be available permanently on the site, which will be free to access and remain active throughout the year.

In addition to product presentations, users can also view discussions and analysis from watch experts, in-depth explorations of design and technical watch innovations, and learn about brands. E-commerce and ‘strategic partnerships’ with brands will also be included in the platform. 

Fabienne Lupo, chairwoman and managing director FHH, said, “We are thrilled to be partnering with the finest watchmaking brands in the world to bring the Watches & Wonders concept to life online at a time when our industry needs it the most.

“This dynamic new platform will allow watch lovers everywhere to discover exciting new products, engage in enriching experiences and connect directly with our participating brands in one place.”

The Watches & Wonders announcement follows news that JCK Las Vegas – the largest jewellery show in the US – will also shift to an online model this year after cancelling its 2020 edition, which would have taken place in June.

Watches & Wonders Geneva was previously known as the Salon International de la Haute Horlogerie. It underwent a rebranding in October last year and announced a shift to include more consumer-focused activities before its cancellation in late February due to the coronavirus pandemic.

The show is scheduled to return to Geneva in April 2021, though exact dates are yet to be announced. The FHH is organising a separate, parallel event, also in Geneva next April, for Rolex, Tudor, Patek Philippe, Chopard and Chanel, following their defection from Baselworld.
 

WATCH VIDEO INTErVIEW

Interview with Fabienne Lupo, chairwoman and managing director of Fondation de la Haute Horlogerie (FHH) and Rob Corder, publisher of WatchPro magazine.

More reading:
JCK Las Vegas cancelled for 2020
Baselworld responds as Rolex, Patek Philippe, Chanel and Chopard abandon show; future in doubt
Watches & Wonders Geneva cancelled due to coronavirus
New name and outlook for Swiss luxury watch show
 











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