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FREE eBOOK: Rethinking the Local Retail Experience

Download FREE eBook: In the age of convenience, brick-and-mortar retailers must modernise the local customer experience to compete and win. So what does convenience mean to today's consumer, and what can you do to serve their needs?

Who’s dominating retail - online shopping or brick and mortar? Indeed, who could have predicted that a small discount book website would grow into Amazon, the multi-billion-dollar online shopping business? What is Amazon really selling?

Convenience.

Brick-and-mortar businesses can feel intimidated by this online shopping giant; it can even seem impossible to compete. However, by taking a closer look at Amazon’s success, businesses with a physical location can improve their game and win customers back. 

Having a physical location for jewellers can even offer elements of convenience that online retailers can’t. Two-day shipping may be fast, but it will never be as fast as going to a physical store and immediately picking up an item. Instead of sending back an online order and waiting for a refund, customers can go straight into brick-and-mortar locations and receive a refund instantly.

In this guide, Podium explores simple ways you can begin to optimise your digital and physical store to serve your evolving customer's need and how to beat online mega stores.

Explore in depth:
  • Learn why convenience is king for today's consumer

  • Find out how to compete with online mega stores

  • CASE STUDY: See how Walton Jewellers drives sales from chat to checkout

Sample Page:
 


Download the full version of this guide for free

Download FREE guide now

 




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