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PDPaola – which boasts a strong online following and had previously only been available in Australia via e-commerce – has found a local distributor in Heart & Grace. Image: PDPaola
PDPaola – which boasts a strong online following and had previously only been available in Australia via e-commerce – has found a local distributor in Heart & Grace. Image: PDPaola

Popular Spanish jewellery brand to enter Australian market with new distributor

Watch supplier Heart & Grace has expanded into jewellery, commencing distribution of Spanish brand PDPAOLA.

Founded in Barcelona in 2014 by siblings Paola and Humbert Sasplugas, the brand has built up a strong online following and an extensive retailer network throughout Europe, the US, and Asia.

It was previously only available to Australian consumers via its online store.

"The brand features on-trend designs such as zodiac [symbols] and personalisation of letters, but with a unique twist of natural and semi-precious stones and cubic zirconia, at affordable prices"
Caroline Roper-Kelly, Heart & Grace

Caroline Roper-Kelly, operations manager at Heart & Grace, said, “Paola and Humbert Sasplugas pursued a dream of turning Paola’s childhood passion for jewellery and design into a lifetime project.

“Effortless elegance and timeless designs create the PDPAOLA universe, with unique trend-setting jewellery and an aspirational brand identity. With 1.6 million social media followers, PDPAOLA continues to grow.”

Heart & Grace made the decision to distribute PDPAOLA due to its “unique and on-trend designs, and the general essence of the brand,” Roper-Kelly explained, adding, “The brand features on-trend designs such as zodiac [symbols] and personalisation of letters, but with a unique twist of natural and semi-precious stones and cubic zirconia, at affordable prices.”

Given the strength of the brand’s striking marketing photography, Heart & Grace will assist retailers in promoting PDPAOLA with “a wealth of beautiful visuals and display materials to showcase the gorgeous jewellery designs,” Roper-Kelly said.

Heart & Grace also distributes European watch brands Cluse and Pierre Lannier, Reflex Active smartwatches, and children’s watch brand Tikkers.

 

VIEW PDPAOLA CAMPAIGN IMAGES





 

More reading:
Brand Aid
What women want: exploring her market power
Quick, smart: fast-moving fashion jewellery
Why consumers still love customisable jewellery


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