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Making sense of the Omega x Swatch chaos

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This Omega x Swatch collaboration may prove to be a spark that starts a fire amidst the resurging popularity of traditional watches. Only time will tell. One thing is for sure: more collaborations between watch brands will most likely continue following the success of this recent event.

Swatch's Carnaby Street boutique had to close within the first 30 minutes of opening due to crowd safety issues. Source: Getty

Featuring different colour schemes to celebrate the solar system, Swatch made sure to differentiate each model.

Retailing for AU$380, each customer was limited to one MoonSwatch purchase. Unlike Omega's high-end watches, the MoonSwatch models were created with a Quartz movement.

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