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Making sense of the Omega x Swatch chaos
Image Gallery (4 Images)
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This Omega x Swatch collaboration may prove to be a spark that starts a fire amidst the resurging popularity of traditional watches. Only time will tell. One thing is for sure: more collaborations between watch brands will most likely continue following the success of this recent event.
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Swatch's Carnaby Street boutique had to close within the first 30 minutes of opening due to crowd safety issues. Source: Getty
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Featuring different colour schemes to celebrate the solar system, Swatch made sure to differentiate each model.
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Retailing for AU$380, each customer was limited to one MoonSwatch purchase. Unlike Omega's high-end watches, the MoonSwatch models were created with a Quartz movement.
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