Despite the ‘World Diamond Mark’ being owned by the World Diamond Mark Foundation – an organisation controlled by the World Federation of Diamond Bourses – it was registered in Australia by Rami and Liora Baron under a family partnership. It was renewed on 14 March and abruptly cancelled on 8 Sept

Yoram Dvash, World Federation of Diamond Bourses

Sharon Gefen, WFDB Communications Director

Vanessa Horne, general manager of New Zealand’s Commerce Commission and Fair Trading

World Diamond Mark's Facebook page branding is markedly different from the one on its website, worlddiamondmark.org

Rami Baron was contacted by Jeweller on 2 September with questions concerning the World Diamond Mark and six days later the name was suddenly cancelled.