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The Branded Edge

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‘Jewellery brands’ tend to operate as a vertically integrated business model, not as part of a wholesale model. These brands tend to be sold exclusively from company-owned stores. | Source: Messika 2023 Campaign

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Branded Definitions


Source: Guess and Sif Jakobs

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Source: Messika - Ring

pandora ring

Sif Jakobs Ring

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Nomination-branded

Love in Jewel

Love in Jewel

Love in Jewel

Love in Jewel - bracelet

Pandora charm

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Nomination

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Messika

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