JIN’s misleading brochure which resulted in a 14-month legal dispute ending in the Federal Court. It clearly makes the claim that in May 2022 the Jewellery Industry Fair Instagram account had 6,776 followers - as of today it only has 2,429.

Laura Moore, Jewellery Industry Network

The brochure raises additional questions concerning potentially misleading claims by JIN, which were not addressed in Moore’s email. For example, the brochure claimed that JIF’s Instagram account had 6,776 followers - as of today it has only 36 per cent of the figure.

In December 2022 Moore’s court documents stated, “The brochure itself does not contain representations that … give the impression that the Sydney Fair has an established track record”; however, last month she issued a corrective industry email.