In what appears to be a widespread and elaborate worldwide scam, retail websites are being established to mimic or falsely claim to be Australian high-street jewellery stores.

Catriona Lowe, Deputy Chair at ACCC

Tauranga Boutique's supposed bus stop advert for a closing down sale.

An archived version of the House of Treasures website lists the address as 'Fake Street'.

Kylie Benson’s photo is of Jenna Fischer, the actress best known for her role as ‘Pam Beesly’ in the television series The Office.

Sharon Blake’s photo is of supermodel Paulina Porizkova

Peter Steiner’s iconic 1993 cartoon rings truer than ever: ‘On the internet, nobody knows you’re a dog.’ | Source: The New Yorker

Bella's Treasures - Facebook Transparency

Hudson Sisters - Facebook Transparency

Palace Jewellery Australia - Facebook Transparency