Results of a survey conducted by MVI Marketing LLC highlighting general uncertainty among jewellery retailers about the preferences of consumers, particularly as it concerns custom-made and bespoke fine jewellery.

Results of a survey conducted by MVI Marketing LLCwhich showcases the willingness to pay premium prices for custom-made and bespoke jewellery. Research indicatates that modern consumers, particularly those who are younger, prioritise individualisation as part of the shopping experience.