Are you sick and tired of jargon and weasel words? The jewellery industry survives on clear and definitive communication, it’s time to stop all the nonsense, clichés and buzzwords. The above email could've been as simple as: "Let's talk tomorrow about our unisex fashion jewellery."

Distinction without a difference: The watch on the left is 'Unisex', while the watch on the right is 'Non-binary" or 'Gender Neutral'.

Are you sick and tired of jargon and weasel words? The jewellery industry survives on clear and definitive communication, it’s time to stop all the nonsense, clichés and buzzwords.