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Pandora through the pandemic: a turnaround in the making?
Image Gallery (13 Images)
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The year 2020 has been devastating to many businesses, but Pandora may be turning things around.
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Alexander Lacik, current CEO, Pandora
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Anders Colding Friis, former CEO, Pandora
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David Allen, current general manager, Pandora APAC
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Phil McNutt, former managing director, Pandora Australia & New Zealand
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Pandora stock performance over five years.
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Pandora has shifted its focus to a younger generation of consumers through the use of Gen Z celebrity spokespeople like Millie Bobby Brown (below).
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Per Fogh, analyst, Sydbank
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A selection of pieces from Pandora's spring 2019 collection.
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Mikael Kruse Jensen, former managing director Pandora Australia & NZ
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Martino Pessina, current chief commercial officer, Pandora
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Brien Winther, former managing director, Pandora Australia & NZ and Pandora UK
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The above chart shows that the huge brand re-launch, held in Los Angeles on 28 August 2019, had little impact on Pandora's share price over four months, to the start of 2020 (pre-the COVID-19 pandemic).
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