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Brand & Deliver - 2020 State of the Jewellery Industry: 10 Year Report on Australia's branded jewellery and watch stores

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Table 1: Brand-Only Stores 2020: There are 220 brand-only stores in Australia as at 1 December 2020, across 38 individual brands. This represents a 72 per cent increase in store numbers since 2010 and shows 24 new entrants in the same period. *While Dior operates several boutiques in Australia, on

Table 4: At a glance - Number of stores - Between 2010 and 2020 Australia saw a dramatic increase in the number of brand-only stores, from 128 to 220.

Table 5: At a glance - Number of Brands - Of the 19 brands operating brand-only stores in 2010, five closed their outlets, which means there has been 24 new entrants into the market – a 126 per cent increase – over the past decade.

Table 2: Watch-Brands Only 2020 - In 2010 there were only six watch companies with brand-only stores, however, a decade on there are 18 operating a total of 79 stores. Some stores are operated by the brand owner, while others are operated under license from the owner.

Table 3: Jewellery Brand-only Stores 2020 - There has been a large move by international luxury goods brands to establish brand-only outlets in Australia. Of the 38 watch and jewellery brands with brand-only stores in Australia, nearly 40 per cent are owned by LVMH, Richemont, or Kering.






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