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Beyoncé, Tiffany, and the marketing conundrum

Image Gallery (7 Images)   


Jay Z and Beyoncé – wearing the Tiffany Diamond – in the new Tiffany & Co. campaign 'About Love'. Image credit: Mason Poole/Tiffany & Co.

Image credit: Mason Poole/Tiffany & Co.

Jean Schlumberger's 'Bird on a Rock' brooch, worn by Jay Z in the 'About Love' campaign.

The couple pose in front of Jean-Michel Basquiat's 1982 painting 'Equals Pi'. Image credit: Mason Poole/Tiffany & Co.

The Tiffany Diamond, worn by Beyoncé in the 'About Love' campaign.

Image credit: Mason Poole/Tiffany & Co.

Image credit: Mason Poole/Tiffany & Co.



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