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Directory - Adina Watches

209 Logan Road
Woolloongabba
QLD Australia 4102

P: 07 3391 7188
F: 07 3391 6049

Profile
Adina was founded in 1971 by Australian watchmaker and current managing director Robert ‘Bob’ Menzies. A determined businessman, Bob had a dream to create a watch capable of withstanding the rigours of the Australian lifestyle.

After months travelling the world sourcing premium components and advanced technology, Bob returned home to begin assembling his first watch collection. In a small storeroom in his family home, he designed and crafted each watch by hand, painstakingly ensuring the quality through an ever-fixed eyeglass.

This attention to detail and culture of hard work remains at the core of Adina’s business today. Adina now remains the only company to design and assemble its complete watch collection in Australia.

Today the business has grown from one dedicated man to a staff of twenty, including Bob’s son Grant, building the craft of quality Australian watchmaking through the generations. Each year Adina produces over 40,000 artisan watches from its Brisbane factory, available in over 300 retail outlets across the country.

Through quality craftsmanship and evolving design, Adina has made a history of specialising in limited release watch collections. The brand remains a stronghold in regional Australia, where Adina watches are trusted to endure the outback’s harsh conditions. Their classic, lifestyle and contemporary fashion watches, for everything from a red carpet event to surfing the big blue, feature this same dependable and superior technology.

From the unassuming workshops of the factory, where the watchmakers carefully construct the timepieces, to the dynamic father and son figurehead, Adina remains a company founded on integrity and dependability. Forging into the future, Adina continues to set the standard in design and technological innovation, while remaining true to its Australian roots.
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Videos

Adina Watches Australia
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01:35
Adina Watches Father's Day Production
19/08/2019
Grant Menzies from Australian family business Adina Watches describes how they organise their production to handle the influx in work watch orders over the Father's Day period.
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01:07
Grant chat all things Adina Countrymaster CM116 work watch.
19/08/2019
In the cane paddocks of far North Queensland, Australia, Grant Menzies of Australian family business Adina Watches points out the features of Adina Countrymaster work watch CM116 Big Date.
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01:09
Introducing the Adina automatic, underground mining watch.
19/08/2019
Grant Menzies from Australian family business, Adina Watches is in Clermont, Central Queensland, Australia discusses the features and benefits of strapping an Adina Countrymaster "Underground" work watch to your wrist.
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00:18
Time lapse of building an Adina Countrymaster work watch.
19/08/2019
In the workshops of Adina Watches an Australian watch producer, every Adina is meticulously assembled by hand.
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02:12
Adina Countrymaster work watches, which is right for you?
19/08/2019
Grant Menzies from Australian family business Aidna Watches discusses the attributes of two of their Countrymaster collection.
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02:48
The Importance of Forging Lasting Business Partnerships
2/08/2019
Partnernships have always been the cornerstone to the ongoing success of Adina Watches whether it is our retail partners who are the face of Adina or the largely unsung heroes in the background ensuring the our brand looks and feels exactly right. Today we are sharing the secret of our long term bu
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04:38
Adina Watches: a Brisbane family business
12/07/2019
Adina has been designing beautiful and high-quality timepieces suited to the outdoor Australian lifestyle since 1971. Our passion combines world-class technology with local craftsmanship to produce iconic and reliable watches.
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01:57
The Life of an Adina Sales Rep
4/06/2019
When I started working in our Family Business Australia 23 years ago I was a full time rep travelling around Australia calling on our retailers. Still one of the favorite parts of my job!! #replife #travellinglife #australianwatch
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04:04
Grant of Adina Watches speaks candidly about the Adina Polocrosee World Cup
2/05/2019
After the first day of the Adina Polocrosse World Cup, Grant had the opportunity to speak candidly on what that all felt like to be there at the World Cup and what it meant for Adina moving forward.
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01:16
Elna Cleaning Machine at work at Adina Watches
5/04/2019
A very hard working piece of equipment we have in the workshop is our German made Elna cleaning machines. A through clean is essential when we are servicing a movement out of a watch that is in for repair.
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02:24
Adina Polocrosse World Cup 2019 Activation
29/03/2019
Our partnership in an event of this size is not just about delivering one hundred beautiful watches to each nations players coming to the Warwick Polocrosse Club but also is ensuring that people coming to the Adina Polocrosse World Cup 2019 understand who we are and what we stand for.
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02:22
The Importance of Forging Lasting Business Partnerships.
22/03/2019
Partnernships have always been the cornerstone to the ongoing success of Adina Watches whether it is our retail partners who are the face of Adina or the largely unsung heroes in the background ensuring the our brand looks and feels exactly right. Today we are with Anthony DeStefani owner of Allclea
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03:15
Adina World Cup Polocrosse Players Watch Reveal
15/03/2019
Adina Watches as part of their sponsorship have created a very limited edition Adina watch that can only be owned by playing polocrosse for your Country in this years' tournement.
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04:35
Adina Watchmakers Tools of Trade
15/03/2019
Our watchmakers reuire the best hand tools to do what they do, so we thought we would introduce you to a few of them
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00:31
ADINA POLOCROSSE WORLD CUP - PROMO TVC
1/03/2019
See the world’s best battle it out at the Adina Polocrosse World Cup 2019 in Warwick, Queensland, 22-28 April 2019.
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03:21
How to change your Business Facebook banner to the Adina Father Day TVC
16/08/2018
A simple step by step method on how to change your Business Facebook banner to the Adina Father Day TVC. With this TVC as your banner it will demonstrate clearly you are participating in this years Fathers Day promo
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02:35
How to share the Adina Watches Fathers day posts.
15/08/2018
Here is what we suggest is the best way to SHARE the Adina Watches facebook posts through out the Fathers Day campaign to gain the most from our boosting.
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01:35
How to hashtag your Adina watches Fathers Day post to best effect
15/08/2018
This is a video of how we suggest to Hashtag your Adina fathers Day post for maximum reach
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00:26
How to comment during the father's day promo on your facebook page
15/08/2018
How to comment during the father’s day prom on your Facebook page
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00:31
Adina Watches Countrymaster TVC
14/04/2018
Iconic Australian Adina Watches TVC follows the adventures of an Adina work watch
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11:03
EFTM Interview with Grant Menzies from Adina Watches, Australia
13/04/2018
Grant Menzies chats the future, past and present of Adina Watches
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00:33
Adina Watches in Whistler Canada.
6/04/2018
It is no secret that Adina watches throughly road tests all their watches so when Grant Menzies heads to Whistler skiiing, is he taking it a bit too far to make they are up to standard?....
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01:47
How an Adina watch ought to feel on your wrist.
6/04/2018
A watch generally speaking is designed to to be worn on the wrist. That said Grant Menzies from Adina Watches gives his recomendations of how a watch ought to sit on your wrist.
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00:56
Adina Watches "Summer Series" Day 8
6/04/2018
Showing off her new rose gold Adina Countrymaster Nichole joins her husband Grant Menzies from Adina Watches, sharing what she loves about this new addition to her collection.
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00:39
Adina Watches "Summer Series" Day 7
6/04/2018
After a day of fishing on Moreton Island a cold beer at the Gutter Bar is the perfect spot for Adina Watches' Grant Menzies gives some great advice on everyday maintainence of your watch while you are at the beach.
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00:58
Adina Watches "Summer Series" Day 6
5/04/2018
Turning 40 this year Mark shares with Grant Menzies of Adina Watches what it meant to him to receive an Adina Watches for his birthday from his mates.
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00:45
Adina Watches "Summer Series" Day 5
5/04/2018
Your first watch is always special and Ben shares with Grant Menzies of Adina Watches what it means to him have an Adina Amphibian as his first watch, wearing it 24/7.
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00:36
Adina Watches "Summer Series" Day 4
5/04/2018
Christmas Day on Moreton Island inspires Grant Menzies of Adina Watches to share a family story about his father Bob who founded Adina Watches in 1971.
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00:52
Adina Watches "Summer Series" day 3
5/04/2018
The world famous Tangalooma Wrecks provide a spectacular back drop for long time friend to Adina Watches, Ian joining Grant Menzies from Adina in an enlightening chat around what it means to be a Queenslander on Moreton at Christmas.
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00:55
Adina Watches "Summer Series" day 2
5/04/2018
On the beach in picturesque Honeymoon Bay, Moreton Island, Grant Menzies from Adina Watches is with Ray chatting about what he loves about Moreton and his Adina Oceaneer ZT02 which never leaves his wrist....
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