Since its launch in 2005, TW Steel has been a phenomenal success. Starting with a simple four model collection in the beginning, TW Steel has quickly become a breakout lifestyle brand recognized by its passion for oversized watches and use of distinctive styling.
TW Steel, is the leading brand of oversized watches, continues to showcase its innovative thinking. The CEO label has evolved to bring the existing TW Steel collection to a higher level: refined, exceptional quality, luxurious styling and great value for money.
To TW Steel, CEO is short for ‘Collection Extra-Ordinary’. The TW Steel CEO watch harmoniously combines the values of leadership and aspiration associated with the original inspiration for the name - ‘Chief Executive Officer’