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The Great Diamond Debate

Six months after De Beer’s surprised the international jewellery industry by entering the synthetic diamond market, we explore whether the decision was a strategic move to ensure competitor innovation did not become blanket disruption or whether De Beers finally saw the light and realised lab-grown diamonds are not a menace after all?

Perhaps it’s even a little bit of both, or perhaps it doesn’t really matter anyway!

Our Great Diamond Debate might help you decide. Read more »

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Friday, 22 March, 2019 05:47am
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Peter W Beck
Ania Haie
(c) 2019 Gunnamatta Media