Amid all the chatter about customer service, some salespeople are forgetting the most important aspect of their jobs: how to close. RICK SEGEL and MATTHEW HUDSON report. Read more »

Customers aren’t as different as they think they are. Rick Segel and Matthew Hudson discuss the main customer personalities and how staff can handle each for maximum success. Read more »

Selling in multiples is how retailers get ahead. Rick Segel and Matthew Hudson say the difference between closing one item and two items is the difference between a good and great salesperson. Read more »

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