If your staff are finding it difficult to close sales, try a small monetary incentive to tag-team on the sales floor. David Geller says it won't be long before the business starts seeing results.
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Instagram is proving a useful online photo-sharing tool for jewellery businesses looking to create customer interest. Emily Mobbs looks at the benefits of getting behind – and in front – of the lens.
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There have been more developments in gemstone treatments in the past 15
years than in the previous 50, and many of these concern sapphires and
rubies.
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Conventional wisdom dictates that half of all advertising is wasted and
the trick is to know which half, but Mal Emery says it can be as high as
97 per cent.
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Don't complain about a lack of customer loyalty, says Barry Urqhart. It is a reflection of communications that lack emotion, positioning, brand imaging and consumer education.
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Why is maximising every sale in your jewellery store more important than merely increasing sales? You don’t know? Well, read on, Tony and Leanne Argyle will tell you.
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You’ve heard it said countless times that the jewellery industry has
changed forever, manufacturing in particular, and the advice to adapt to
change or perish are hard words to swallow. But that is the reality.
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I heard a very interesting idea recently. Although it was about the Australian car industry I thought it was quite relevant to a current debate in the jewellery industry.
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Pearl jewellery is ditching its old-fashioned image and adopting a revamped persona. Jeff Salton discovers reasons for the shift.
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Jewellery designers, suppliers and retailers all have a vested interest in protecting their intellectual property. Dean Millard discovers that it might be costly, but it’s not that difficult to do.
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Having long surpassed its “poor man’s gold” reputation, silver jewellery has undergone a major transformation and, as Emily Mobbs discovers, has come out the other side with a newfound “luxury” status.
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