29/03/2018
• Francesca Nicasio
Traditional stores hold an advantage over online marketplaces that retailers must learn to leverage if they are to remain competitive. FRANCESCA NICASIO discusses how to attract and retain customers through amazing in-store experiences.
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29/05/2014
The bridal market continues to play a vital role for many – if not all – jewellery businesses. It’s also one of the most competitive, meaning retailers need to ensure they’re attracting consumers with points of difference and expert knowledge.
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29/10/2013
• Emily Mobbs • Former Editor
The festive season is fast approaching, which means it is time to plan your online Christmas marketing strategy, if you haven’t already. Emily Mobbs has collated some great ideas to get the baubles rolling.
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01/08/2013
• Gretel Hunnerup
From the memorable to the downright silly, jewellery marketing has led the world in creativity. Gretel Hunnerup investigates the weirdest and most wonderful campaigns.
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18/10/2011
• Janice Mack Talcott
Would you like to increase bridal jewellery sales? Before you can do that you should understand what men and women are looking for in a diamond ring . They see things differently and therefore shop differently.
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