Don't complain about a lack of customer loyalty, says Barry Urqhart. It is a reflection of communications that lack emotion, positioning, brand imaging and consumer education.
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Why is maximising every sale in your jewellery store more important than merely increasing sales? You don’t know? Well, read on, Tony and Leanne Argyle will tell you.
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How can retailers instil in staff a culture of values that is unique to their particular companies, so that it becomes a part of that business' DNA? What does it take to build business ethics? Tim Andrew explains.
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Before conducting any type of training, retailers should consider their preferred outcomes to determine what type of training best suits the store's sales force. John Doerr reports.
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Social media is becoming a powerful business tool and, as Emily Mobbs discovers, generating sales leads from it may be easier than you think.
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These days, standing still in business is effectively going backwards. To be successful, you need to continually review your practices. Here are six ideas to help you improve sales this year.
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At a time when retailing is undergoing massive change, you need to assess whether your sales staff are paying their way. Most salespeople are average or below, so what can you do to increase sales? GREG CHAPMAN has some easy answers.
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While Australia has not gone into recession technically, there is no doubt that certain segments of the economy have fallen on hard times however it's not all doom and gloom.
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When times are tough, and during market corrections or periods of great economic change, savvy businesses can actually position themselves ahead of the competition and succeed not despite the current market conditions, but because of them. Dean Millard went in search of jewellery retailers who are taking advantage of opportunities and are thriving, not just surviving.
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All too often retailers think the best way to increase business in difficult times is to discount or conduct 50% off sales but that's often a knee-jerk reaction. There are many other ways to attract customers.
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When times are tough, it’s always the same story: focus on good customer
service, pay attention to your visual merchandising and manage your
sales staff. But what does all that really mean?
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In a time that has challenged many other retail sectors, Australia’s three jewellery buying groups have continued to expand, despite the economic downturns and rapidly changing business models. Find out why.
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