If your staff are finding it difficult to close sales, try a small monetary incentive to tag-team on the sales floor. David Geller says it won't be long before the business starts seeing results.
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Instagram is proving a useful online photo-sharing tool for jewellery businesses looking to create customer interest. Emily Mobbs looks at the benefits of getting behind – and in front – of the lens.
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Don't complain about a lack of customer loyalty, says Barry Urqhart. It is a reflection of communications that lack emotion, positioning, brand imaging and consumer education.
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The number one reason people shop on the internet is time, not price, says Tony Argyle, so the winners are stores who make it as easy as possible to purchase.
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Email campaigns are a cost-effective way to reach a large number of customers. But, as Emily Mobbs discovers, specific rules should be obeyed in order to make online friends not enemies.
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Retailers who attempt to discuss value when selling jewellery on price alone will soon realise that the only real benefit is a lower price. Sue Barrett reports.
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These days, practically every business you encounter says it is branding itself, but it's staggering how few of these businesses understand what that really means. Nick Fairburn reports.
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The power of a welcoming smile, often underestimated by most salespeople, can go a long way towards helping to close a sale.
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In this two-part series, studio photographer Lex McColl discusses how jewellers can take high-quality photos of product using only their smartphones and a few low-cost accessories.
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These days, standing still in business is effectively going backwards. To be successful, you need to continually review your practices. Here are six ideas to help you improve sales this year.
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The dynamics of customer/retailer relationships have changed and it is crucial that jewellers see themselves as more than a mere conduit between supplier and consumer. Tony and Leanne Argyle report.
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Is your social media marketing really worthwhile? Coleby Nicholson believes it can be provided it has a purpose and you have a strategy.
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