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Search Results - Tips on Selling

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Tips on Selling
Digital age shopping: the experience is key

Traditional stores hold an advantage over online marketplaces that retailers must learn to leverage if they are to remain competitive. FRANCESCA NICASIO discusses how to attract and retain customers through amazing in-store experiences. Read more »
AI will enhance, not kill off real staff

Tips on Selling
Improving jewellery sales with technology

As the sales landscape changes, retailers must prepare for the future. One way to do this is to study how technology can assist salespeople, rather than replace them. GRETCHEN GORDON reports. Read more »
Just like the Caddyshack character who wanted to catch a gopher, retailers need to think like buyers

Tips on Selling
Think like buyers for better sales outcomes

To sell to buyers, shouldn’t salespeople think like buyers? SUE BARRETT explains why the sales process works better from the buyer’s perspective, and four simple steps to break it all down. Read more »
Readers of emails want a discount

Tips on Selling
Coupons and growing your business

Coupons are still relevant in retail and present a great way for companies to offer discounts and boost sales, although luxury retailers need to be careful when planning a promotional strategy. BRIAN EWING reports. Read more »

Tips on Selling
The aim of customer service stays the same

The industry is always changing the way it delivers customer service but is customer service itself any different? SHEP HYKEN offers retailers a customer-focused service refresher. Read more »
Phone numbers are crucial, even online

Tips on Selling
Online retailers benefit from using phones

Online businesses don’t want to receive calls. Instead, they prefer customers to complete purchases without assistance. This appears to be more convenient but GRAHAM JONES says appearances can be deceptive. Read more »
Take notes from the major e-tailers

Tips on Selling
How retailers can deal with online competition

With Amazon finally ending speculation by launching in australia at the end of last year, DAVID BROWN discusses what traditional retailers can do to compete against online vendors. Read more »

Tips on Selling
Retail jeweller sales myths debunked

The science of selling is loaded with misconceptions that create barriers to success in retail and other customer-focused businesses. DOUG FLEENER discusses and challenges some common myths about sales. Read more »

Tips on Selling
Important retail trends for 2018

There are several trends impacting how retailers conduct business and keep up with consumer expectations. RICHARD SHAPIRO sheds light on the critical developments for 2018. Read more »

Tips on Selling
Retail tips for prospering in the New Normal

The retail landscape has altered forever and dramatic changes are still expected. COLIN POCKLINGTON reports on how jewellers can best adapt to a changing market in order to survive and thrive. Read more »

Tips on Selling
Great customer experience: steps to woo your audience

All retailers want to provide a ‘great customer experience’ but how many deliver on it? DAVID ALLEN outlines ways to achieve the holy grail of retail. Read more »

Tips on Selling
Out-of-stock product - to show or not?

Showing product that isn’t in stock is a quick way to disappoint customers; however, DOUG FLEENER says it can still be done as long as salespeople approach it in the right way. Read more »


 


Friday, 27 April, 2018 10:48am
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