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Here to help: how social media is changing customer service

Customers want service and they want it now. HARSH AJMERA discusses how the digital age is forcing retailers to review customer service practices and why responding quickly and accordingly is more important than ever. Read more »

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Lurker alert: turning online ‘lurkers’ into customers

Social media can annoyingly sometimes feel like a one-way conversation. KARYN GREENSTREET discusses how to encourage commentary from customers in order to boost engagement and ultimately sales. Read more »

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Five reasons to use Google Analytics

Touted as essential for web marketing, Google Analytics can also be overwhelming to the casual user running a small business. IAN SPENCER outlines the best ways to interpret data from the popular analytics service. Read more »

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The truth behind 'big data'

The digital age has significantly increased the type of data available to retailers as well as how that data is gathered. NANCY GEORGES discusses what ‘big data’ actually means and the benefits to jewellers. Read more »
Pinterest is ideal for jewellers but don't be fooled by the myths

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Don’t be fooled by Pinterest myths

Pinterest operates differently to other social media platforms and, as MELISSA MEGGINSON states, understanding these differences is crucial to maximising impact on this powerful ideas platform. Read more »

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Tips for improving SEO rankings

Much like the manufacturing of jewellery, a successful SEO campaign takes time to build. CHRIS ASHTON says there are no shortcuts and retailers wishing to improve rankings need to start now. Read more »

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How to boost email lists in 2017

Successful email marketing depends upon a strong and healthy subscription list. IAN SPENCER outlines some strategies that retailers can use to expand their online mailing lists in 2017. Read more »

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Keeping up business demand with live video

Facebook Live is one of the remarkable, recent developments in the social media-marketing world. LUX NARAYAN reports on how small businesses can use the feature to increase customer engagement. Read more »

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Four SEO traps retailers should avoid

Although search engine optimisation has been around for a long time, many businesses still fall into some familiar traps. CHRIS ASHTON reports on common SEO mistakes that need to be dodged. Read more »

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Social media monitoring made easy

Social media can be overwhelming and monitoring it can be a full-time job if businesses aren’t smart. LILIAN SUE explores the best online management tools to help businesses keep abreast of their social media accounts. Read more »
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Five useful online marketing tools for retailers

Generating content for social media can be time-consuming and difficult. Thankfully UPASNA KAKROO says there are many tools to help retailers improve the cut-through of social media activities with minimal effort. Subscription required. Read more »

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The autoresponder: converting subscribers to customers

Using an email autoresponder is a crucial step in not only welcoming new subscribers but also converting those subscribers into customers. SIMON DELL reports on how to develop a winning email strategy. Read more »

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Friday, 28 July, 2017 04:52pm
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