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Retail tools to ease the Christmas rush

The festive season is chaotic but there is a plethora of digital staff collaboration tools to help businesses stay organised and running smoothly this christmas. Lilian Sue reports. Read more »

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Don't make these social media mistakes: Part 2

In a continuation of last month’s column, ALFRED LUA from social media management platform buffer discusses even more ways that businesses can learn from the errors of others. Read more »

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Don't make these social media mistakes: Part 1

In part one of a two-part series, ALFRED LUA from social media management platform Buffer discusses how businesses can easily learn from the errors of others. Read more »

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Time for a social media spring clean

Done right, social media can be a massive asset for retailers; however, disaster is always just one post or tweet away. IAN SPENCER says it’s time for businesses to conduct a social media spring clean. Read more »
Research what consumers wish to learn and then answer it

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Creating content customers will devour

To stand out online and grab the attention of consumers, retailers must deliver the right information in an attention-grabbing format, and promote this information properly. ALYSSA MAGID reports. Read more »

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The autoresponder: converting subscribers to customers

Using an email autoresponder is a crucial step in not only welcoming new subscribers but also converting those subscribers into customers. SIMON DELL reports on how to develop a winning email strategy. Read more »
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Five useful online marketing tools for retailers

Generating content for social media can be time-consuming and difficult. Thankfully UPASNA KAKROO says there are many tools to help retailers improve the cut-through of social media activities with minimal effort. Subscription required. Read more »

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Social media monitoring made easy

Social media can be overwhelming and monitoring it can be a full-time job if businesses aren’t smart. LILIAN SUE explores the best online management tools to help businesses keep abreast of their social media accounts. Read more »

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Four SEO traps retailers should avoid

Although search engine optimisation has been around for a long time, many businesses still fall into some familiar traps. CHRIS ASHTON reports on common SEO mistakes that need to be dodged. Read more »

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Keeping up business demand with live video

Facebook Live is one of the remarkable, recent developments in the social media-marketing world. LUX NARAYAN reports on how small businesses can use the feature to increase customer engagement. Read more »

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How to boost email lists in 2017

Successful email marketing depends upon a strong and healthy subscription list. IAN SPENCER outlines some strategies that retailers can use to expand their online mailing lists in 2017. Read more »

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Tips for improving SEO rankings

Much like the manufacturing of jewellery, a successful SEO campaign takes time to build. CHRIS ASHTON says there are no shortcuts and retailers wishing to improve rankings need to start now. Read more »


Sunday, 21 January, 2018 01:36pm
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