04/11/2019
• Arabella Roden • Former editor
ARABELLA RODEN explores how global markets and consumer trends have impacted the diverse and complex category of white metals.
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25/05/2017
• Talia Paz • Staff Journalist
With its shiny, polished finish and resistance to tarnish, stainless steel is now a major jewellery category in its own right for men and women. TALIA PAZ reports.
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30/05/2016
• Emily Mobbs • Former Editor
With an array of unique selling propositions, EMILY MOBBS finds it’s becoming harder for retailers to resist the appeal of stainless steel.
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02/11/2015
• Emily Mobbs • Former Editor
Selling to men is thought to be easier than selling to women … until it comes to jewellery. EMILY MOBBS speaks with a ring of jewellers who think they may have cracked the code.
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25/03/2015
• Georgia Westgarth
Challenging early predictions, demand for stainless steel jewellery continues to harden. GEORGIA WESTGARTH reports the one-time street metal is slowly but surely proving its value in local stores.
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21/10/2014
• Emily Mobbs • Former Editor
White metal options are rapidly expanding. Emily Mobbs uncovers the latest alloy innovations hitting the market and where they stand alongside old favourites.
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29/05/2014
• Stephanie Chan • Staff Journalist
Silver jewellery is widely popular across all ages. Stephanie Chan explores how generation-specific marketing tactics can strengthen sales.
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15/04/2014
• Emily Mobbs • Former Editor
White metals have long been objects of desire for the local market as extensive metal options and alloy innovations keep consumers wanting more. Emily Mobbs reports.
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23/05/2013
• Jeff Salton • Assistant Editor
They say all men are created equal, but they certainly don't have the same jewellery preferences and buying patterns. Jeff Salton spoke with a group of jewellers that has increased its men's category.
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02/05/2013
• Emily Mobbs • Former Editor
Having long surpassed its “poor man’s gold” reputation, silver jewellery has undergone a major transformation and, as Emily Mobbs discovers, has come out the other side with a newfound “luxury” status.
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28/03/2013
• Emily Mobbs • Former Editor
Once pigeonholed as something only appealing to the male market, stainless steel jewellery is now pushing design barriers while rapidly gaining attention from female customers. Emily Mobbs reports.
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20/07/2012
• Dean Millard • Staff Journalist
Stainless steel is no longer just at the budget end of jewellery and purely aimed at men. These days it offers consumers a wide choice and jewellers an ideal point of difference. Dean Millard looks at the latest trends in the new age of steel.
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28/09/2011
• Kristy McCormick
Children's jewellery can be rewarding segment of the jewellery market but the market has evolved. Are you capturing your share of the kid’s market?
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23/05/2011
• Lorna Goodyer
Evolution in regional areas, the boom in mining, clever marketing and design have all helped turn men’s jewellery into a golden opportunity. Lorna Goodyer reports.
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03/05/2011
• Sonia Nair
Inari Kiuru, winner of the jewellery Australasian Student Design Award talks about her passion for crafting pieces, what inspires her and her aspirations for the future.
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