08/12/2019
When a customer comes in and asks you this question, you need to be equipped with the right facts to help them make an informed decision. Learn to articulate the differences and benefits of both natural and man-made stones to find the best fit for your customer.
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06/12/2019
A lot has happened since our last Great Diamond Debate. In the last 12-months, the continuing brouhaha concerning natural versus lab-grown diamonds has become complex, turning into a latter-day ‘land grab’ for the hearts and minds of consumers. Read updates from industry leaders around the world weigh in on the debate.
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07/12/2018
Six months after De Beer’s surprised the international jewellery industry by entering the synthetic diamond market, we explore whether the decision was a strategic move to ensure competitor innovation did not become blanket disruption or whether De Beers finally saw the light and realised lab-grown diamonds are not a menace after all? Perhaps it’s even a little bit of both, or perhaps it doesn’t really matter anyway! Our Great Diamond Debate might help you decide.
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06/12/2018
The Diamond Guild Australia Jewellery Awards celebrated “exemplary workmanship and creative integrity of Australian jewellery design” at its Gala in October.
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