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FREE eBook: 2021 Local Business Messaging Trends

Download FREE eBook: Learn how SMS marketing starts conversations and closes deals.

With 3.8 billion smartphone users across the globe and 95% of texts being opened within 3 min, it’s easy to see that text has taken over.

Text boasts an open rate of up to 98%, far surpassing email’s average open rate of 18% and click-through rate of just 2.6%.

But what do these trends mean for local business?

At its core, messaging (texting through SMS channels or other apps) gives your customers the convenient 1:1 connection they want in a way that’s more personal and effective than advertising.

In Australia, where smartphone penetration is already at almost 80% in 2021, local businesses have a huge opportunity to use it to give customers what they’ve been asking for.

Download the eBook below to discover more about business messaging trends in Australia

Did you know?
  • 19% of Australians are already conversing with businesses by text, and another 47% would like to.

  • 3 out of 4 consumers will no longer put up with bots. People want conversations, not communications.

  • Four in 10 Australians would switch to another business because they offered text messaging to communicate.

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