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‘Created Diamonds by DGA’ is a collection of lab-created diamond jewellery supplied by DGA under the Diamonds by DGA brand.
‘Created Diamonds by DGA’ is a collection of lab-created diamond jewellery supplied by DGA under the Diamonds by DGA brand.

Duraflex launches lab-created range with 3-carat diamond giveaway

Duraflex Group Australia (DGA) will celebrate the launch of new lab-created diamond jewellery products at the International Jewellery Fair this weekend with a 3-carat diamond giveaway.

‘Created Diamonds by DGA’ is a collection of lab-created diamond jewellery supplied by DGA under the Diamonds by DGA brand.

Managing director Phil Edwards told Jeweller that since the launch of the brand last year, retailers and consumers alike have shown an increasing level of interest.

“Retailers have been very positive about the strong core collection of essentials in the Created Diamonds by DGA collection,” Edwards said.

“Interest is increasing as acceptance within stores expands for lab-created diamond products. This is driven by the younger demographic of customers enquiring directly at the store level for lab-created diamond jewellery.”

Phil Edwards, Duraflex Group Australia managing director
Phil Edwards, Duraflex Group Australia managing director
“Interest is increasing as acceptance within stores expands for lab-created diamond products. This is driven by the younger demographic of customers enquiring directly at the store level for lab-created diamond jewellery.”
Phil Edwards, Duraflex Group Australia

At the Sydney Fair, the collection will introduce new fancy cuts, including emeralds and pear. Each diamond above 0.5-carat carries a report from the International Gem Institute.

With the aim of offering eye-catching timeless designs, the jewellery is created in recycled 18-carat white gold, featuring diamonds in F colour with VS2 clarity.

“The concept for the giveaway is to create excitement among our retail partners and reward their orders at the fair,” he said.

Any visitor that places an order with one of the distributor’s brands will enter the running for a three-carat VS2 F-colour emerald cut stone.

Retailers will receive one entry into the draw for the three-carat diamond for every order made, with an additional entry for every $1,000 spent.

The Sydney Fair begins at the ICC in Darling Harbour on 19 August. Registration, event times, and other information are available at jewelleryfair.com.au.

 

MORE DETAILS


Terms & Conditions
• Order must be placed with DGA at the IJF Trade Fair 2023 to go into the draw to win.
• One entry for every order, plus bonus entry for every additional $1000 order.
• One 3CT F VS2 Emerald Cut LGD being offered to be won.
• Winner will be drawn on Wednesday 23rd August and will be notified by their DGA Sales Executive.

 

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