Customers will be able to check that the diamond they are considering buying matches a corresponding GIA report before purchase at the New York laboratory.
The GIA will accept both walk-in and courier submissions. The projected service time is subject to change based on volume. The lab will also accept mounted diamonds for confirmation.
The announcement comes after recent media reports detailed alleged fraud involving lab-created diamonds bearing GIA inscriptions belonging to natural stones.
“Combatting this fraud is vital to protecting the public and ensuring their confidence in gems and jewellery — this is GIA’s mission,” said CEO Susan Jacques.
“We, like Tiffany, Cartier and other well-known global companies who are vigilant about protecting their valuable brands from counterfeiting and fraud, will take rigorous action to protect GIA and the trust consumers place in us.”
The GIA encourages anyone who encounters a diamond with a suspected counterfeit inscription to report the matter to authorities. The statement added that the organisation will continue to work with law enforcement on this issue.
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