The latest report from Retail Edge Consultants demonstrated that sales in February increased by 6 per cent on a year-on-year comparison and 7 per cent when compared with 2024. The data is sourced from more than 400 independent jewellery stores in Australia and New Zealand.
Unit sales declined by 6 per cent on a year-on-year comparison, with the report noting that the pace of decline remained consistent with recent months, reflecting a pattern of selective purchasing behaviour.
The average retail sale (inventory only) increased by 17 per cent on a year-on-year comparison, reaching $325, and general manager Leon van Megen said these figures align with broader industry trends.
“Higher basket values were again the primary contributor to topline growth, confirming the continued shift toward fewer, higher-value transactions,” he explained.
In terms of specific categories, diamond jewellery sales improved by 7 per cent in February on a year-on-year basis, with the analysis noting that this category delivered steady growth and maintained its position as a primary driver of sales.
In contrast, colour gemstone jewellery sales declined by 7 per cent in February, while jewellery without a diamond or colour gemstone spiked by 9 per cent.
“The category delivered consistent growth across both periods, reflecting its broad customer appeal and strong everyday purchase relevance,” van Megen explained.
Finally, silver and alternative metals jewellery improved by 4 per cent in February and 8 per cent on a two-year comparison, highlighting the value of this category to price-sensitive consumers.
Positive sales figures in February, following a positive start to the year in January, where a 12 per cent increase in revenue was documented.
2026 Jewellery Retail Sales February Results
Charts published with permission courtesy of Retail Edge
The charts below are based on data collected via Retail Edge POS software
at more than 400 independent Australian jewellery stores.
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