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The world’s largest mass-market jewellery brand, Pandora, has released a new collection as part of an ongoing campaign to rebrand the company. | Source: Pandora
The world’s largest mass-market jewellery brand, Pandora, has released a new collection as part of an ongoing campaign to rebrand the company. | Source: Pandora

Expanding horizons: Pandora releases new pearl collection

The world’s largest mass-market jewellery brand, Pandora, has released a new collection as part of an ongoing campaign to rebrand the company.

The collection, known as Pandora Essence, includes contemporary and sculptural designs. It features 50 pieces, including necklaces, rings, and earrings made with cultured pearls.

In a statement, the company said it was a collection that would challenge consumer perception of the brand, expanding the offering from charms and bracelets to a wide range of jewellery.

Mary Carmen Gasco-Buisson, Chief Marketing Officer Pandora
Mary Carmen Gasco-Buisson, Chief Marketing Officer Pandora
"I am confident this gorgeous collection will attract more consumers to Pandora and drive further growth."
Mary Carmen Gasco-Buisson, Pandora

Chief marketing officer Mary Carmen Gasco-Buisson said the collection was aimed at meeting consumers' evolving needs.

“Our customers have a broad set of needs, and by expanding our assortment as a full jewellery brand grounded on special meaning, we can better enable them to express who they are and what they love,” she said.

“I am confident this gorgeous collection will attract more consumers to Pandora and drive further growth.”

Pandora debuted the collection in the Netherlands as a trial program. On 15 May, it was released in stores globally and online.

The company recently increased its expected revenue to 8-10 per cent this financial year, a rise from the 6-9 per cent previously projected. This increase was attributed to the popularity of lab-created diamond jewellery.

 

Pandora Essence Range

Treated freshwater cultured pearls pendant necklaceBaroque treated freshwater cultured pearls drop earrings
Treated freshwater cultured pearl double band ringOrganically shaped broad open bangle

 

WATCH VIDEO

 

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Pandora: Lab-created diamond jewellery boosts sales
Pandora CEO: Sustainability not a priority for consumers
Kings of luxury: New research highlights Pandora's dominance
Sales momentum: Pandora shines in holiday season
Pandora reaches target ahead of schedule
Be Love: Pandora launches new global campaign
Global leader: Strong sales continue for Pandora

 

 











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