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The world’s largest jewellery brand, Pandora, has reported improved sales during the third quarter of the financial year. | Source: Shutterstock
The world’s largest jewellery brand, Pandora, has reported improved sales during the third quarter of the financial year. | Source: Shutterstock

Strong sales performance continues for world’s biggest jewellery brand

The world’s largest jewellery brand, Pandora, has reported improved sales during the third quarter of the financial year.

The company has reported a 7 per cent increase in sales on a year-on-year comparison during the period ending 30 September. Sales reached DKK6.69 billion ($AUD1.47 billion), while profit improved by 6 per cent.

The company reported modest gains in the US, Europe, the Middle East, and Africa, while the Asia Pacific market spiked by 20 per cent. Pandora CEO Berta de Pablos-Barbier attributed these results to a new marketing strategy including the introduction of new creative platforms, such as Pandora Wonders.

Berta de Pablos-Barbier, Pandora CEO
Berta de Pablos-Barbier, Pandora CEO
"Pandora’s growth engine is reenergising."
Berta de Pablos-Barbier, Pandora

“Pandora’s growth engine is reenergising,” de Pablos-Barbier said.

“More distinctive designs and culturally relevant marketing are driving brand heat. We’ve narrowed our 2026 guidance towards the upper end of the range and remain confident in our plans moving forward.”

The statement also highlighted the popularity of the new Talisman Collection, which has been the subject of legal controversy since its launch.

Pandora continued to expand its retail network during the quarter, opening 11 brand-only ‘concept’ stores. The company has revised its outlook for 2026 to between 2 and 3 per cent organic growth. Pandora recently opened its new factory in Vietnam, described as the world’s largest jewellery manufacturing facility.

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Pandora cuts the ribbon on massive jewellery factory in Vietnam
Pandora announces collection expansion amid legal headache
Modest sales boost for Pandora amid course correction
End of the line for “Mr Pandora”, Jesper Kasi Nielsen?

 











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