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Swatch has unveiled three new additions to the MoonSwatch collection, marking a surprising return to Earth. | Source: Wired
Swatch has unveiled three new additions to the MoonSwatch collection, marking a surprising return to Earth. | Source: Wired

MoonSwatch returns to Earth with three new releases

Swatch has unveiled three new additions to the MoonSwatch collection, marking a surprising return to Earth.

Instagram videos and in-store displays promote the release of reference natural phenomena, including volcanic lava, the Aurora Borealis, and desert landscapes.

Reception to the three new releases has been positive, as collectors and enthusiasts switch from fatigued to excited.

“If you thought Omega and Swatch were out of tricks to come up with new variations of the MoonSwatch, well, all I can say is you don't know MoonSwatch,” writes Mark Kauzlarich of Hodinkee.

“The two brands just dropped three new collaborative releases today, and unlike the year full of Full Moon subtle variants and two Snoopy-inspired releases, these are Earth-inspired and pretty damn creative.”

Mark Kauzlarich, Editor at Hodinkee
Mark Kauzlarich, Editor at Hodinkee
"If you thought Omega and Swatch were out of tricks to come up with new variations of the MoonSwatch, well, all I can say is you don't know MoonSwatch."
Mark Kauzlarich, Hodinkee

Mission on Earth Lava, Polar Lights and Desert introduces three new colourways to the collection. As usual, these watches will not be sold online and are only available at select Swatch stores with the traditional one-watch-a-day per person rule.

Lava comes in black with accents of dark orange, while Polar Lights has a turquoise green for its case and a night blue dial dotted with stars. MoonSwatch Desert comes in a sand colour, and the dial and strap come in grey.

“With MoonSwatch models already dedicated to all of the major celestial bodies in our solar system, including the Sun, the Moon, and Pluto — not to mention various limited editions with the addition of Moonshine gold-plated seconds hands or Snoopy — it was slightly unclear what inspiration Swatch and Omega might use for their next batch of MoonSwatch models,” Ripley Sellers of ABlogToWatch.

“While some collectors and enthusiasts are starting to grow somewhat tired of the general MoonSwatch concept - myself included - I find this latest trio of Mission on Earth models to be some of the best-looking renditions of this mega-popular collaboration.”

All three watches have velcro straps with stitching that matches the colours of their 42mm cases. The retail price is £240 ($AUD461).

In early 2022, shopping centres were flooded with thousands of people trying to get their hands on the Omega x Swatch Speedmaster Bioceramic MoonSwatch collection.

The initial excitement was generated because the product was a unique collaboration between Omega and Swatch.
 

New additions to the MoonSwatch collection


 

More reading
Omega x Swatch chaos takes over Australian shopping centres
Aussie expansion: Swiss watchmaker opens new stores
Mixed reception to single-day MoonSwatch release
Swatch falls short of expectation despite MoonSwatch success
CEO concedes MoonSwatch madness could have been avoided
Swatch Group to steer clear of second-hand market
MoonSwatch won't be available online
Making sense of the Omega x Swatch chaos

 











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