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The world’s largest diamond jewellery retailer is no longer using the term ‘recycled gold’. | Source: Adobe Stock
The world’s largest diamond jewellery retailer is no longer using the term ‘recycled gold’. | Source: Adobe Stock

Wordplay: Diamond jewellery retailer changes terminology

The world’s largest diamond jewellery retailer is no longer using the term ‘recycled gold’.

US-based Signet Jewelers will now refer to previously used precious metals products as ‘repurposed’ rather than ‘recycled.’ This is a notable shift in terminology away from a common but controversial term.

There is no commonly accepted definition for recycled gold, and its use has generated criticism in the past because of ambiguity.

A spokesperson for Signet Jewelers told JCK Online that because gold is rarely a waste product, the word ‘recycled’ was deemed inappropriate.

“Signet aligned on using repurposed as our terminology and not using recycled because recycled should really only apply to products intentionally diverted from a waste stream,” the spokesperson said.

“And gold is rarely, if ever, part of a waste stream.”

A statement from the Precious Metals Impact Forum, based in Switzerland, recently addressed the controversy surrounding the terminology.

It outlined the issues with differing industry standards for the term, which generally relates to gold sourced from secondary materials such as industrial/electronic waste and jewellery scrap.

“Establishing clear guidelines for recycled gold is crucial for distinguishing it from newly mined gold and ensuring its responsible sourcing,” it reads.

“However, divergent interpretations and conflicting interests have fueled a contentious debate within the gold industry. Disagreements over what constitutes recycled gold have hindered progress towards implementing standardised practices and regulations and detract from addressing more pressing issues within the gold sector.”

In a similar shift, Signet announced a change in approach to lab-created diamonds in June.

More reading
Lab-created diamonds: Change in approach for major retailer
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Missing the mark: James Allen campaign poorly received
Surprising decline in revenue for Signet Jewelers
Kings of luxury: New research highlights Pandora's dominance
Sales decline for retail jewellery giant
Signet maintains guidance despite declining jewellery sales

 











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