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The world’s largest jewellery brand, Pandora, has announced the success of a project to identify and discourage the import of counterfeit products from China. | Source: Bryan Anselm for The New York Times
The world’s largest jewellery brand, Pandora, has announced the success of a project to identify and discourage the import of counterfeit products from China. | Source: Bryan Anselm for The New York Times

Pandora fights back against counterfeit jewellery manufacturers

The world’s largest jewellery brand, Pandora, has announced the success of a project to identify and discourage the import of counterfeit products from China.

In a statement, the company revealed that its intellectual property rights and brand protection team commenced an investigation in 2020 after multiple customs seizures. Cooperating with Amazon’s Counterfeit Crimes Unit and law enforcement in China, a criminal raid has led to the seizure of thousands of fraudulent jewellery products.

Peter Ring, Pandora’s general counsel
Peter Ring, Pandora’s general counsel
"This successful collaboration with Amazon shows how impactful joint efforts can be in stopping counterfeiting operations."
Peter Ring, Pandora

Following the investigation, a Shanghai court found two operators guilty of trafficking counterfeit goods, imposing a sentence of five years behind bars and substantial financial penalties. Pandora’s general counsel, Peter Ring, said that it was the end of a well-established illegal operation.

“This successful collaboration with Amazon shows how impactful joint efforts can be in stopping counterfeiting operations,” Ring said.

“By combining our global brand protection expertise with Amazon’s investigative capabilities, we supported local law enforcement in dismantling a sophisticated criminal network.

The company noted that in the past year, Pandora contributed to the removal of more than 500,000 social media accounts and web pages that promoted counterfeit products.

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