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The world’s largest jewellery brand, Pandora, recorded a minor rise in jewellery sales during the second quarter of the financial year. | Source: Outlet City
The world’s largest jewellery brand, Pandora, recorded a minor rise in jewellery sales during the second quarter of the financial year. | Source: Outlet City

Modest jewellery sales rise for Pandora

The world’s largest jewellery brand, Pandora, recorded a minor rise in jewellery sales during the second quarter of the financial year.

Pandora reported a 4 per cent increase in sales for the period ending 30 June, with a particularly strong demand noted in the US market around Mother’s Day. As the controversy surrounding US tariffs continues to impact the industry, Pandora noted potential issues with products sourced from Thailand, China, Vietnam, India, and other countries.

In a statement, the company also noted a sales increase of 36 per cent for the Pandora Lab-Grown Diamonds collection. CEO Alexander Lacik said that amid adverse economic conditions, it was a pleasing quarter for the company.

Alexander Lacik, CEO of Pandora
Alexander Lacik, CEO of Pandora
"In these turbulent times, we are satisfied with yet another quarter of high single-digit organic growth and strong profitability."
Alexander Lacik, Pandora

“In these turbulent times, we are satisfied with yet another quarter of high single-digit organic growth and strong profitability,” he said.

The results show that our brand and unique storytelling proposition continue to attract more consumers and that our global footprint enables us to balance ups and downs across the markets.

“Despite the macroeconomic challenges to top and bottom line, we are confident that we will deliver on our targets for the year, driven by an exciting product pipeline, new marketing campaigns and operational agility.”

Pandora will open between 25-50 new stores worldwide over the full fiscal year, rather than the 50 to 75 it had previously projected. In total, the company plans to expand its network by 400-500 stores by the end of 2026.

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Significant sales spike for Pandora
The Next Chapter: Pandora revamps retail strategy in Australia

 











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