Secrets Shhh, the 23-store fashion jewellery retailer, was sold to overseas interests after being placed into voluntary administration in December 2025.
Under the management of the insolvency firm FTI Consulting, Secrets International Pty Limited and its subsidiaries (trading as Secrets Shhh) were sold to Amaar Jewels, a privately owned jewellery group headquartered in Dubai.
Secrets by Amaar CEO Adrian Murphy said this new partnership with Amaar was a significant step forward for the company.
"Secrets Shhh has never been a conventional jewellery business – we've always believed that the values behind a piece matter as much as the piece itself," Murphy said.
"What Amaar Jewels recognised wasn't just our retail footprint or our product range. It was our philosophy. This is what 25 years of building with purpose looks like and a global partner who shares our belief that conscious luxury isn't a compromise.
“It's a higher standard, and Amaar Jewels is giving us the platform to take everything we've built and bring it to the world. We are excited for Secrets by Amaar to move into its next chapter from a position of stability and momentum.”
Secrets Shhh was founded in 2000 in Queensland by Jane Meredith and Dietmar Gorlich.
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