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Secrets Shhh is launching its 17th store, located at Robina Town Centre on the Gold Coast, this week.
Secrets Shhh is launching its 17th store, located at Robina Town Centre on the Gold Coast, this week.

Secrets Shhh launches new store in Queensland

Diamond simulant jewellery chain Secrets Shhh is opening its 17th store this week, at the Robina Town Centre on Queensland’s Gold Coast.

The first store was opened in Noosa on Queensland’s sunshine coast 19 years ago. It has since expanded into NSW, Victoria and Western Australia.

Mike Parsell, former Michael Hill International CEO
Mike Parsell, former Michael Hill International CEO
“Expansion into new territories and regions also means new employment opportunities”
Mike Parsell, Secrets Shhh

Of the Robina store opening, Mike Parsell, managing director Secrets Shhh, said “This is a very exciting time for the Secrets brand with so much opportunity available to our customers to have luxury jewellery they’ve always dreamed about at their fingertips.”

The store will open its doors on 3 October, with grand opening celebrations on Saturday 5 October.

Parsell confirmed that Secrets Shhh would also be opening its first South Australian location, on Adelaide’s Rundle Mall, in the first week of November.

“Just over two years ago we had seven stores, and with the Adelaide store we will be up to 18,” he said, adding, “Expansion into new territories and regions also means new employment opportunities.”

Parsell was previously CEO of Michael Hill International, leading the company for 16 years. He joined Secrets Shhh in March 2017.

Secrets Shhh retails jewellery made of solid 10-carat and 14-carat gold set with what its website describes as “a zirconium oxide-based diamond simulant”.


More reading:
Michael Hill CEO steps down
Beyond the bride and groom

 











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Tuesday, 15 October, 2019 10:52pm
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